Social Impact Marketing harnesses the marketing promotion mix of tools to include the power of web marketing strategy with traditional offline methods. We work with companies of all sizes to improve the bottom line and to generate recognition for your corporate social responsibility in marketing and in business. We’re certified RBC (Reality-Based Certification) to assure that reality indicates we are honest, professional and work with integrity.
The business environment is increasingly “green” and socially aware. Leadership in any business sector relies on this awareness and on socially conscious marketing.
We, ourselves, have an online radio show, Socially Conscious Investing, that has the goal of educating, inspiring and motivating people to take action on a daily basis to make the world a better place. Click on the tab above to learn more. The book below puts our services in this context too.
To listen to a summary, rather than read this book, click the play button here:
At Social Impact Marketing , we take a holistic view of marketing for a fully rounded and balanced marketing communication strategy. By keeping this focus, we guide companies, regardless of size, into leadership positions and keep them there.
What Do We Do?
There has been a paradigm shift in communications and in how relationships are built and maintained. This shift demands business participation in holistic marketing that integrates all the online and offline tools, SEO and local website optimization, social media, mobile marketing, public relations, advertising, events, contests and more. A good marketing template integrates them all.
Word-of-mouth expands at viral speed online, far out-distancing face-to-face communication. It is an exciting and critical function for businesses wanting to thrive right now, not just in future. The future is here now!
What About Small, Local Business?
Over 50% of Google searches are now local search. Local businesses must have an online presence to stay viable now and into the future. Mobile marketing is crucial for retailers and restaurants as shoppers rely more and more on their phones for information. The QR code is a powerful tool for generating local traffic to your business. Connect with us to discover how to effectively use it and other online tools.
First visit the tab above Make Your Website An Asset to get an overview of your marketing options. Either Opt-in at the top right of this page, or email us at RLEschler@SociallyConsciousMarketing.com. We’ll give you a free review of your website and social media.
Our Services
The marketing promotion mix includes the integration of online and offline media and techniques. The available and necessary techniques for keeping local business and international business healthy include:
- A solid foundation in Public Relations – PR still helps generate third party endorsement and therefore trust. Trust is especially important on today’s Internet where anybody can claim almost anything.
Online PR includes article marketing as well as distributing a series of “stories” over PR channels like PRWeb or PitchRate or WebWire. There is an entire strategy to accomplishing effective PR online and integrating it with your website, social media and finally with offline, traditional PR.
- Your website is the hub from which all marketing communications campaigns radiate, online and offline. Integrating all your business marketing is important. Your website must be an asset that is working for you 24 hours a day, not just act as an online calling card.
- Offline advertising, PR, events, seminars, publications must all have their reflective counterparts online. Each must be orchestrated to deliver consistent message, visual and organizational culture.
What About Social Media?
Social media is the rising star when it comes to building online relationships leading to sales and profits. To assure your company’s successful participation, check out the holistic marketing packages we have.
If you prefer to do it yourself, or if you have the staff to manage it, here is the most comprehensive and effective training I have found on the Internet. I can’t say enough good things about Jo Barnes and her Social Networking Academy. The price is right if you have the time to invest. This link will take you there.
Save Time and Make Money Working with Experts
Developing a holistic marketing communication strategy can be overwhelming for the business owner who is focused on the daily tasks of making money and keeping the business vital. That’s where our services are valuable.
There’s no reason to stress over what marketing tactics to use or over the budget for doing it. We can help you establish your branding and business personality managing the entire marketing promotion mix and keeping everything highly cost-effective, successful and profitable.
Whether you’ve had a marketing presence that hasn’t been touched for a while, or you’re starting out brand new, as your holistic marketing manager, we clean, build and maintain your reputation assuring increased traffic to your place of business with buyers ready to buy. We set measurable goals with you and provide regular reports to show you tangible results.
Here’s what we do:
- Set real, measurable goals for your marketing presence and its impact on your business. We do this up front and with you.
- Research to help you build a detailed profile of your most profitable buyer and where he/she hangs out on the Internet.
- Branded profile set-up for each social media platform that makes sense for your business. This involves understanding your target audience and its detailed profile.
- Reputation management and research to assure your business improves its competitive edge and is knowledgeable about everyone navigating your market.
- Content creation and distribution in your business’s own personality style. We can share for you across the networks and help you stay on top of that process.
- Routine social media maintenance to keep your posts fresh, fun, followed and liked. Your brand online is reflective of your business practices and personality.
We also understand that budget can be a concern for you. That’s why we offer several different packages of holistic marketing services to suit your needs. Visit this link to determine which package best fits for you and your business.
Join our RSS feed. Tweet or post about this site. Join those who “like” us. We’ll help you establish increased traffic to your place of business and thrive in the years to come.
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Social media is definitely a huge aspect of internet marketing. Some people say that social media sites like facebook are replacing Google but it seems that they are just becoming a bigger part of the online marketing aspect of thins, not a replacement for search engines.