This web site is dedicated to providing quality information on the marketing promotion mix utilizing socially conscious practices for businesses of all sizes. Robin L. Eschler, proprietor of this website and of Social Impact Marketing, has decades of marketing experience in both for-profit and for-cause business sectors. You may read some of the praise she has received from leaders with whom she has worked.
This website represents the combination of Ms. Eschler’s own professional experience as a consultant for Fortune 500 companies, for start-up and for growth-mode companies with the experience of partners and other experts in the field of marketing. For a more complete overview of Ms. Eschler’s own experience, please feel free to visit RLEschler’s profile on LinkedIn.
Who Is Robin L. Eschler?
Ever since I can remember, I have been passionate about protecting the earth and giving back to life. In 1986, I founded RLEschler Marketing in the SF Bay area working with high tech firms. I returned to Santa Barbara after a 2-year contract in San Diego and became involved in nonprofit work for over a decade. My business changed to align with my passions and cause marketing experience.
Social Impact Marketing is born. I now help ethical and socially conscious businesses develop high impact, innovative marketing that improves ROI and builds sustainable success. Here are a few of the companies I’ve served over the years:
- Women’s International Festivals
- True North Leadership
- XCEL Institute
- Hewlett-Packard Company
- PLX Technology, Inc.
- Galil Motion Control
- Oak Technology
- Visicom, Inc.
- Gable Group Marketing
- COMAC, Inc.
- Women’s Economic Ventures
- Work Training Programs, Inc.
- Rehabilitation Institute at Santa Barbara
- Macy’s
- Gottschalk’s
- Casio
- Magnavox
- Radio Shack
- Sears
- Service Merchandising
- Rotary
- Santa Barbara County schools
Services Provided:
- Development and management of local, regional, national and international marketing campaigns
- Branding, positioning and business development within a competitive environment orchestrating all marketing communications tools.
- Market research, trend analysis and development of business direction utilizing operational, organizational, sales and marketing techniques to optimize ROI
- Comprehensive Public Relations,
- Print, Broadcast and Internet Advertising,
- Publications, Catalogs and Training Materials,
- Direct Marketing (direct mail, email, telephone, face-to-face, online),
- Events and Tradeshows,
- Packaging and Displays,
- Public Speaking
- Measurement, Analysis, and Reporting
- Integration of Online and Offline Marketing
- Internet Marketing
- Search Engine Optimization
- Solutions-oriented creativity with practical and analytical skills assuring success.
Tools and Resources
Social Impact Marketing has the most current technology and associated tools to assure your marketing remains ahead of your competition. We know that your business goal is to optimize profits, so we do this with your budget in mind. Our signature is cost-effective service with results, and with a personal touch.
We stay in touch weekly and are only a phone call or email away. We’re happy to visit you at your place of business to maintain that old “service with a smile” culture. Our integrity and success rides on your satisfaction and business success.
